I quite like the clothes Laura Lusuardi designs for Max Mara which is why I was very curious to see what the shop on New Bond Street in London would look like.
When entering the shop I did feel a little lost at first. I found myself in the middle of a big room with all the clothes spread out widely and mostly only hanging along the walls.
The whole interior is kept rather minimalistic with light walls and some wood and glass elements joining on to them. Also the soft lighting and quiet music really create a nice and comfortable atmosphere.
I definitely think the whole store concept goes very well with the classic and luxurious clothes Max Mara stands for and the layout makes it easy to overlook all the products.
The range in the shop includes womenswear, handbags and accessories like sunglasses or hats for example. Not only the designs but also the colour palette for the current season is rather classic and traditional. It ranges from the lighter shades like cream and nude to grey, beige or camel and then to the darker colours like navy, brown and black. Now and again a more daring item like a shiny metallic gold dress for example can be spotted between the rails as it stands out so much from the rest.
Watching the customers who enter the Max Mara store on New Bond Street I noticed that the majority definitely consists of elderly women ranging from perhaps something like 40 to 60 who are out for good quality and timeless pieces and don´t mind spending between 100 and 2000 pounds for a Max Mara item.
The label Max Mara was founded in Italy in 1951 and has since then been so successful that the products are now sold in 71 countries all over the world and I am sure their success will continue because people will always want some timeless and classic pieces in their wardrobe.
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